There may be various meanings about "charm" depending on user's purpose as follows:
This kind of charm is created for love. Amulets with this power such as
This kind of charm is powerful in arousing the opposite gender's interest and strong feelings. Amulets with this power such as
3. Communication (also business) Charm
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This kind of charm can support the way you act and speak towards people. That can be a convincing way or helping business way. Amulets with this power such as
This kind of charm can increase power of a leader; the way that make people reply respect and admiration. Amulets with this power such as
This kind of charm enables person to easily gain anybody's good feelings and support, sometimes called "Metta Maha Niyom". Amulet with this power: